Starting March 2010 all the espresso coffee offered in the European Starbucks-establishements will be guaranteed Fairtrade. All cappuccino, mokka and other espresso products will than have a certificate that they are 100% Fairtrade and manufactured below the Starbucks Shared Planet norms and standards.
Starbucks already was the biggest purchaser of Fairtrade coffee and the step up to Fairtrade Certified espresso coffee in Europe supports the total amount of 2,8 million euro for the smaller coffee farmers.
The news was announced at the International Fairtrade Conference in Berlin. The announcement is in line with the long term coorperation between Starbucks and the Fairtrade Labelling Organizations International (FLO). It is a next step on the way to sustainability and the double of the purchasing of Starbucks Fairtrade coffee up to 18 million kilo by the end of 2009. Earlier this month Starbucks started with selling Fairtrade-espresso in her British and Irish establishements.
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