Fairtrade products manufacturer Max Havelaar sees sales growth in Belgium

In Belgium Max Havelaar sold over 20 per cent more of its fairtrade products compared to a year earlier. Although the sales in fairtrade products have increased, the sales growth was smaller than last year, last year the turnover increased with 30 per cent.

The two most known Max Havelaar products, bananas and coffee, saw their sales increase with 7 per cent in the first half year of 2009. The sales of rice increased with 5 per cent. The sales of fairtrade juices increased with 13 per cent, wine with 20 per cent. The highest growth rate saw the biscuits and chocolate, from these products they sold over 40 per cent extra.

Source : Food Holland