Sunday, 8 November 2009

Kraft makes sustainable cocoa commitment

Kraft Foods has said that its premium Cote d’Or chocolate brand will convert to the use of sustainable cocoa beans.

Beginning in France and Belgium, Cote d’Or dark chocolate will contain cocoa sourced from farms that meet Rainforest Alliance sustainability standards. This programme will then be rolled out in the UK, Germany, Spain, Hungary, Poland, Portugal, the Netherlands, Canada and the United States.

The brand will be the “first mainstream chocolate” to carry the Rainforest Alliance Certified seal, the US food giant claimed today (29 October).

Additionally, in Sweden, Denmark and Finland, Kraft’s Marabou brand will convert to sustainable cocoa, while in Austria and Switzerland the Suchard brand will use Rainforest Alliance certified cocoa.

By 2012, Kraft said that it would use certified cocoa in the production of its entire Cote d’Or and Marabou ranges, increasing the amount of sustainable cocoa it purchases ten-fold to 30,000 tonnes.


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