After several researches done by Transforum it shows that especially consumers in the city want sustainable manufacture food products. They want free-range chicken, that the environment is being saved and that the farmer receives a fair price for his products.
The popularity of regional manufactured food is increasing. The way it is sold is getting more and more important, places where food can be smelt and tasted and contact with the farmer is gaining popularity.
The project Landmarkt of Transforum has been started, this is a covered market place at the border of a city, that fills in these needs of the customers. Farmers and local manufacturers sell there directly their fresh regional produce.
Other food products can be found also in this new project. For this concept it is important to have direct with the consumers, they get to know what they want and how they want it.
Medio 2010 the first Lasmmarkt store will open his doors.
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