Tuesday 14 July 2009

Spar Netherlands launches new Fairtrade Coffee

Spar is introducing 3 new products of FairTrade Coffee into their assortment, the products are of the Max Havelaar brand and are available in different types: aroma, goudmerk and cafeine free. This new FairTrade coffee is added to the current assortment of FairTrade coffee products.

Spar is furthermore developing the range of fairtrade products, so are they planning to introduce Fairtrade chocolate and chocolate sprinkles products.




The turn-over of FairTrade-products in The Netherlands has grown with 28% during the last year, the total turn-over was 61 million euro. The association of Max Havelaar explains that the reason is that every time more Dutch retailers choose for FairTrade products. La Place sells Max Havelaar wine and the assortment at Ben&Jerry´s of Max Havelaar has grown. The category of chocolate products saw the biggest growth.

Currently 80 food manufacturers and food retailers offer FairTrade-products in The Netherlands.

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