In the article Once there was a hypermarket of Bob Damen, creative director at Jos de Vries The Retail Company we can see the following trends in organic products.
Organic products in the United States
People in the United States have never shunned luxury and the expression of affluence; however, here we see a development towards organic and socially sound products. Organic products are hot: customer satisfaction studies performed in 2008 showed that anything to do with organic products is highly appreciated. And this was the case even before Al Gore’s launched his film ‘An inconvenient truth’’.
Extra turnover in organic products
As developments in the US show us, organic products have the future. One could opt to include these products in the regular assortment, but why not let them be a department in their own right? This is how you will add value to this group of products as well as to the private label.
http://jdv-trc.blogspot.com/2008/12/once-upon-time-there-was-this.html to read the full article.
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